Posts Tagged ‘Alan Clarke’

Alan Clarke – Olympic 2012 Promotion Posters

October 20, 2010

A talented young designer who is making his territory in the design world.

Alan Clarke - Olympic 2012 Poster image

I enjoy the simplicity of the design, as if limited by a 2-colour print press machine. It is reminiscent of the pre/post war posters found in the London Underground, making full usage of opacity layers and intriguing shapes to suggest motion and imply the different sporting disciplines offered at the Olympics.

It makes a stark contrast to Wolff Olins’ controversial logo, it’s fresh to see Clarke not take a “contemporary” approach to his designs, any form of photographic manipulation or heavy photoshop reliance, it’s good to see the concept shine through.

Link: http://www.alanclarkegraphics.com/