2012 Olympic Mascots Unveiled

Exciting stuff, the new mascots for London 2012 Olympic Games:

I was not exactly in awe of the mascots initially after seeing press photos of them, looked really random and appear to have no cultural legacy tied to the design. (Why the “Mandeville” and “Wenlock” names!?)

It was only after watching this endearing video that I understood the story, the chosen names, and what the characters represent. I can see this appealing to primary school kids, which is the target audience as they are meant to inspire children to be more active, but to everyone else I’m not too sure…they are just blobs of steel.

Hopefully it can make up the £4 billion revenue it needs to create to save us from debt…got 2 years and counting…

Link: http://www.london2012.com/mascots

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