The History of Advertising Trust

Otherwise known as HAT, this site is a collection of UK advertising dating back to the early 1800s.

It is as if you’ve stepped back in time, or into a museum, or that class trip to the Victorian school to learn about writing on chalkboards:

1920s Vimto Poster

Wasn't the fruitiest word back in the 1920s

It’s just surreal to see how brand identity and graphics has changed dramatically over the years.

It is always informative to look at past ideas to developing fresh concepts. The key design principles that worked hundreds of years ago, would they be as successful in this decade?

A design created 10 years ago sticks out like a proverbial thumb against contemporary designs.

For non-watermarked versions of nostalgic adverts please click the link below.


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