Alan Clarke – Olympic 2012 Promotion Posters

A talented young designer who is making his territory in the design world.

Alan Clarke - Olympic 2012 Poster image

I enjoy the simplicity of the design, as if limited by a 2-colour print press machine. It is reminiscent of the pre/post war posters found in the London Underground, making full usage of opacity layers and intriguing shapes to suggest motion and imply the different sporting disciplines offered at the Olympics.

It makes a stark contrast to Wolff Olins’ controversial logo, it’s fresh to see Clarke not take a “contemporary” approach to his designs, any form of photographic manipulation or heavy photoshop reliance, it’s good to see the concept shine through.

Link: http://www.alanclarkegraphics.com/

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4 Responses to “Alan Clarke – Olympic 2012 Promotion Posters”

  1. WMO Says:

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the great work Look forward to reading more from you in the future.

  2. Steve Says:

    Brilliant suggestion of movement in these posters. Simple but effective!

  3. Vince F. Says:

    Nice post!

  4. Jason B. Says:

    Fantastic blog post :)

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